Scuttlebutt: Philip Fischer “The Great Economist”

In “Common Stocks Uncommon Profits” Philip Fischer has beautifully explained how, when, what stocks to buy and everything required to make a profitable investment.

One of the most important concepts in that is “Scuttlebutt”. In this concept he tells investors to go and meet various stakeholders of a company in which you want to invest. You need to meet former employees, current employees, customers, suppliers etc. (as per issue you want to inquire about).

E.g. If it is a Retail business you need to take into account “customers” view regarding why they buy this brand? Are there any stock-outs? How much brand loyal they are?

But I think this highly admired concept is not only applicable on “Capital Market”. It can be used everywhere. For instance: I want to do Engineering and want to know about a college. This is my investment of Lacks of Rupees (as fee) and 4 precious years of my life.

I firmly believe it’s up to you what you want to learn and how you want to implement in your life. I was benefited by this concept in my stock picking decisions as well as in my other decisions.