In “Common Stocks Uncommon Profits” Philip Fischer has beautifully explained how, when, what stocks to buy and everything required to make a profitable investment.
One of the most important concepts in that is “Scuttlebutt”. In this concept he tells investors to go and meet various stakeholders of a company in which you want to invest. You need to meet former employees, current employees, customers, suppliers etc. (as per issue you want to inquire about).
E.g. If it is a Retail business you need to take into account “customers” view regarding why they buy this brand? Are there any stock-outs? How much brand loyal they are?
But I think this highly admired concept is not only applicable on “Capital Market”. It can be used everywhere. For instance: I want to do Engineering and want to know about a college. This is my investment of Lacks of Rupees (as fee) and 4 precious years of my life.
I firmly believe it’s up to you what you want to learn and how you want to implement in your life. I was benefited by this concept in my stock picking decisions as well as in my other decisions.
Saturday, December 18, 2010
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